of surfers in the office of bookmarks by managers and habits of women on the Net is already known. Hitherto lacked an analysis that revealed the habitual behavior of other categories of workers such as craftsmen. Electricians, plumbers and chefs, for example, are the 'subject of the investigation of singular Reed Business Information, publisher of technical sites, which went to browse in the style of using the network of these people online, apparently confined to professional acquaintances and for its portals.
discover that, even for those who do not work sitting at your desk, Internet use is part of 'everyday life and is pretty intense. The Web is used to update the legislation and new products, to contact the suppliers, or simply to find wholesalers to talk in real professional community. then discovers that the plumbers (the reference sample are those who frequent the site Infoimpianti, 37 thousand unique users per month) are leading the way for the largest number of page views (5.5), that little more half have a connection with the 'ADSL and especially to readers who are interested in upgrading technology, new products (the word is most sought after fan device which is part of air conditioning) and the presence of wholesalers in the area.
Electricians (60 thousand visitors mesylate portal Electric Plus) read above articles upgrade, regulatory and business, the time spent on the site is 2 minutes and 21 seconds as the electricians, the word in the last month key has been the most sought after "2011 energy bill," use a little 'less ADSL (43.37%), why have smart phones (preferring the' I-phone) and use it to navigate: The survey found that in fact have at least three phones: one for family, one for work and the last to manage major customers.
to lead the category of access are Lombardy and Lazio who collect the most unique visitors of the site, with respectively 21.70% and il16.27%. Follow the Veneto with 8 .66%, 7.77% with the Piedmont, Emilia Romagna to 7.19%. Campania with more than 6:36%, albeit slightly, Tuscany (6.33%), Sicily with the 5.16% to 4.78% Pugliacon ela.
"The use of the network is a phenomenon cross - comments Cederle Alessandro, CEO of Reed Business Information - growing number of Internet active in all areas of the country, in all ranks and ages . An important driver of success was the advent of social networks, and professional users certainly have much to share information and experiences in terms of use. As reflected in the craftsmen, who use the community as a virtual marketplace in which to enter questions, answers and discuss topics and products. And with the advent of smartphones exploit the opportunity to use information on mobility in the workplace. "
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